Let’s kick this off with some strategies for making yourself a singular supplier to your customers and keep yourself out of the dreaded commodity world. I know we have all been told “I can get this from your competitor cheaper” and if your only reply is to lower your price, you have fallen into the […]Read More Becoming your Customers Singular Supplier; Not a Commodity
Marketing today is much different than it was even 15 to 20 years ago when I got started in this industry. If you were trying to find new customers in 2000 we might have talked about print advertising, direct mail and radio ads. We might have been mentioning email marketing, but at that point, people […]Read More What are the best ways to market your business?
Many of us are somewhat proficient with professional graphics programs like Adobe Photoshop or Corel Draw so using an online design tool might seem like a waste of time. But I have discovered a couple of pretty good graphic design tools that especially for marketing and social media have become invaluable to me. I want to share them with you and […]Read More Online Marketing Graphic Design Tools
I’m my 18 years of being involved with small businesses and the many years before that helping in my Father’s CPA firm or other entrepreneurial ventures, I noticed the importance of a business plan. Anyone that has listened to me on the 2 Regular Guys podcast or has been in one of my marketing seminars […]Read More 5 Important Factors of a Business Plan
This is as quick and easy as you can find, but yet most of us neglect this unknowingly. The crazy part is that it is super easy, and the right thing to do. So here it goes (have I stalled long enough now?) … Build a better relationship with your CURRENT customers.Read More A Quick and EASY Way to Increase Your Sales
We are always connected and most if not all buying decisions originate on the Internet. Whether it is through Facebook, a Google Search or other connected avenue, we get our first impression of most companies online. Therefore a good website is the start of building your credibility with your future potential customer. In fact, I would […]Read More Why Your Website is SO Important
A tip I give when building a website is to make sure all external links open in a New Tab, as opposed to people just leaving your website to go check something out that you suggested they click on. A great example of this would be links to your social media accounts. We will use Facebook […]Read More Getting Links to Open in A New Tab
Q: If I’m a decorator that offers solely wearables, is there a way to calculate whether adding promotional products or personalized gift to my offerings will be profitable, or if it’s more practical to contract out such items?Read More Garment Decorator Looking to Add Promotional Products or Gift Items