We all have heard the saying “The Customer is Always Right”, and most companies state that in one form or another and give it half lip service. But, what if you really centered your business around what your customer needs and how you can best serve them? What if occasionally you lost a little bit […]Read More Being Customer Centric EQUALS More Profits
Small Business Saturdays – an online broadcast hosted by Aaron Montgomery – has launched a free five-part video series designed to empower small businesses owners and help them develop their own business plans using the latest expert marketing techniques. The five free videos are now available at: aaronmontgomery.info/businessplan and come with a chance to win […]Read More Growing Business Plan Development Group Giving Away Echo Dot
Let’s kick this off with some strategies for making yourself a singular supplier to your customers and keep yourself out of the dreaded commodity world. I know we have all been told “I can get this from your competitor cheaper” and if your only reply is to lower your price, you have fallen into the […]Read More Becoming your Customers Singular Supplier; Not a Commodity
Welcome to a 5 part series on developing your business plan. Whether you are just getting started, need to refine your current plan or have been at it for a long time, but have never had a plan, this series will help walk you through the key areas. On top of that, no matter if […]Read More Developing a Business Plan Series
In the sublimation world there is the holiday gift giving season and then all of the rest. Most sublimators triple or quadruple their business during the holiday season, and a very popular product is a ceramic ornament that can be imaged on both side. Pressing one side than the next can be done, but many […]Read More How to Transfer a Double-Sided Ceramic Ornament
Marketing today is much different than it was even 15 to 20 years ago when I got started in this industry. If you were trying to find new customers in 2000 we might have talked about print advertising, direct mail and radio ads. We might have been mentioning email marketing, but at that point, people […]Read More What are the best ways to market your business?
I have always been searching for the best home Wifi solutions, and have spent lots of time an money trying to figure it all out. I am as far away from an IT professional as it comes, so I have felt like I’m always chasing my tail. I have spent lots of money “trying things” as […]Read More How I solved my Home Wifi Issues
Sublimation is still growing in the garment decorating world and I really don’t see it slowing down anytime soon. As I mentioned in a recent Impressions article, the consumers and the retailers are demanding a faster turnaround time and smaller minimum order amounts. With the wider range of polyester fabrics available today, as compared to […]Read More Maximizing Your Profit by Choosing Sublimation