Standard operating procedures are in a simple term a guardrail for doing the work that needs to be done in your business day to day. The standard operating procedure (SOP) documentation is just a tool that allows owners and managers to continue to focus on improving the business and allows the employees to feel confident to […]Read More Admitting you Need a Standard Operating Procedure Doesn’t Have To Be Hard
News flash… Social Media is here to stay. Think about the course of your day, how many times are you on Facebook, or how many times during the course of a news broadcast is Twitter mentioned or how many times do you look up a review of something before you buy on Yelp or Google […]Read More Better Understand and Grow Your Business with Social Media
At 40 plus years old, the memories I have from my days in high school have become more nostalgic and faded. There are many life lessons I learned during that time period of my life, some that I still use today, such as something I learned at a D.A.R.E. Program in our high school gym. […]Read More Using the Sandwich Method to Deliver Info
So you have read the title of this blog and you must be thinking I have lost my mind, but this is not a new sales tip. Throughout my career in sales and marketing, I have heard this strategy in several different variations. I am not sure who originally coined it and definitely not taking […]Read More Sales Tip – Basing your sales call goals on getting told NO!
Growing up in a home with a few acres of land in a rural community, my brother and I were fortunate to have a variety of animals. We had goats, chickens and of course dogs and cats. Believe it or not, in my high school year book there is a picture of me and my […]Read More Reaching the Pet Market with Personalization
In an earlier blog, we talked about keeping your teams connected and discussed the need to have meetings, formal or otherwise to be able to keep the team connected. For most of my professional career I have been lucky enough to always work with relatively small businesses. It’s just the type of person I am. I […]Read More How to Keep Meetings on Track