Marketing today is much different than it was even 15 to 20 years ago when I got started in this industry. If you were trying to find new customers in 2000 we might have talked about print advertising, direct mail and radio ads. We might have been mentioning email marketing, but at that point, people […]Read More What are the best ways to market your business?
Over the years, one of the markets that have been most intriguing was the print on demand market. This market is exciting because it overcomes a natural barrier of purchase by changing the perceived value of a product and can take the cost factor nearly out of the equation. This market can be highly profitable, […]Read More Print on Demand to Make More Profit
The memorial product market is a rapidly growing segment in the sublimation portion of our industry. It is also a bit of a touchy segment and has different pitfalls and challenges. When I starting to think about this article I internally found some very difficult things to overcome when it came to profiting as a business […]Read More How to Reach Memorial Product Markets
When talking to people about how things are going in their business, I have discovered some common tasks. People who have successful businesses are doing certain things on a regular basis that appear to be similar. Also, it seems those who are struggling are not doing these things. In addition, I have noticed that sometimes […]Read More Top 3 Things Every Small Business Must Do