Leadership is a funny thing and honestly, most “leaders” or managers of people get it completely wrong. We have this vision of a leader in our society of these hard-nosed,hard-charging, yelling and screaming “get it done” type people. These are called the Heroic Leaders and these are the leaders we have learned about since school […]Read More Lead with Confidence
A tip I give when building a website is to make sure all external links open in a New Tab, as opposed to people just leaving your website to go check something out that you suggested they click on. A great example of this would be links to your social media accounts. We will use Facebook […]Read More Getting Links to Open in A New Tab
With dye-sublimation, you can turn any image into a vibrant and permanent memento or piece of art! Take a look into the printing and pressing process of one of the most popular items, an award plaque for sports teams.Read More Printing & Pressing A Sublimated Award Plaque
If you spend any time on the industry message boards or Facebook groups, the overwhelming theme for most people’s questions about equipment or supplies revolves around “I got the cheapest press I could find”, or “what do you think about this cheap ink?”. Unfortunately engaging in a conversation about the “cheap” item will end up […]Read More Is it possible to buy a GOOD/CHEAP (Insert Product Here)?
Q: If I’m a decorator that offers solely wearables, is there a way to calculate whether adding promotional products or personalized gift to my offerings will be profitable, or if it’s more practical to contract out such items?Read More Garment Decorator Looking to Add Promotional Products or Gift Items
This list is a fairly complete list of all the parts and accessories a company would need to have a successful transfer business. This list is for a professional shop set-up that should be able to handle most jobs that are right for laser transfer. This would include light garments, dark garments, and hard surface items. […]Read More Items Needed for a Successful Laser Transfer Business
Over the years, one of the markets that have been most intriguing was the print on demand market. This market is exciting because it overcomes a natural barrier of purchase by changing the perceived value of a product and can take the cost factor nearly out of the equation. This market can be highly profitable, […]Read More Print on Demand to Make More Profit
So now that we have a pretty good representation of our cost to produce the items from the previous blog post, we need to figure out the price of the product to reach our goals. In this pricing, figure out what you will need to make from a profit perspective, as well as making sure […]Read More Pricing Sublimation for Profit