Is it possible to buy a GOOD/CHEAP (Insert Product Here)?

If you spend any time on the industry message boards or Facebook groups, the overwhelming theme for most people’s questions about equipment or supplies revolves around “I got the cheapest press I could find”, or “what do you think about this cheap ink?”. Unfortunately engaging in a conversation about the “cheap” item will end up […]

Read More Is it possible to buy a GOOD/CHEAP (Insert Product Here)?

Garment Decorator Looking to Add Promotional Products or Gift Items

Q: If I’m a decorator that offers solely wearables, is there a way to calculate whether adding promotional products or personalized gift to my offerings will be profitable, or if it’s more practical to contract out such items?

Read More Garment Decorator Looking to Add Promotional Products or Gift Items

Print on Demand to Make More Profit

Over the years, one of the markets that have been most intriguing was the print on demand market. This market is exciting because it overcomes a natural barrier of purchase by changing the perceived value of a product and can take the cost factor nearly out of the equation. This market can be highly profitable, […]

Read More Print on Demand to Make More Profit

Determining Your True Costs for Sublimation Production

Determining your true costs in sublimation can be a huge challenge to put your finger on due to a number of factors. The first reason is getting at what things like ink and paper cost you by relying on the supplier or manufacturers, can lead you down the wrong path.  Let’s face it if you […]

Read More Determining Your True Costs for Sublimation Production