How to Work with a Challenging Customer

Long-term clients can be a boon to apparel decorators, and help bring in steady business for shop owners of all sizes. In some instances, those frequent contract jobs even help a business expand into a bigger, busier production facility. But how do you accommodate a long-time customer who might be taking an excessive amount of […]

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November 13, 2017

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A Quick and EASY Way to Increase Your Sales

This is as quick and easy as you can find, but yet most of us neglect this unknowingly. The crazy part is that it is super easy, and the right thing to do. So here it goes (have I stalled long enough now?) … Build a better relationship with your CURRENT customers.

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Print on Demand to Make More Profit

Over the years, one of the markets that have been most intriguing was the print on demand market. This market is exciting because it overcomes a natural barrier of purchase by changing the perceived value of a product and can take the cost factor nearly out of the equation. This market can be highly profitable, […]

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Stop the They

Removing They

In my nearly 20 years being involved with sales, marketing and technical support, I have been fortunate to work with a wide variety of folks who are both really good and really bad at customer interactions. I have observed many of them (including myself) and have come to discover that there is one key word […]

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January 15, 2016

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Sales Tip – Basing your sales call goals on getting told NO!

Sale Tip

So you have read the title of this blog and you must be thinking I have lost my mind, but this is not a new sales tip. Throughout my career in sales and marketing, I have heard this strategy in several different variations. I am not sure who originally coined it and definitely not taking […]

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