Let’s kick this off with some strategies for making yourself a singular supplier to your customers and keep yourself out of the dreaded commodity world. I know we have all been told “I can get this from your competitor cheaper” and if your only reply is to lower your price, you have fallen into the […]Read More Becoming your Customers Singular Supplier; Not a Commodity
Welcome to a 5 part series on developing your business plan. Whether you are just getting started, need to refine your current plan or have been at it for a long time, but have never had a plan, this series will help walk you through the key areas. On top of that, no matter if […]Read More Developing a Business Plan Series
In the sublimation world there is the holiday gift giving season and then all of the rest. Most sublimators triple or quadruple their business during the holiday season, and a very popular product is a ceramic ornament that can be imaged on both side. Pressing one side than the next can be done, but many […]Read More How to Transfer a Double-Sided Ceramic Ornament
Marketing today is much different than it was even 15 to 20 years ago when I got started in this industry. If you were trying to find new customers in 2000 we might have talked about print advertising, direct mail and radio ads. We might have been mentioning email marketing, but at that point, people […]Read More What are the best ways to market your business?
I have always been searching for the best home Wifi solutions, and have spent lots of time an money trying to figure it all out. I am as far away from an IT professional as it comes, so I have felt like I’m always chasing my tail. I have spent lots of money “trying things” as […]Read More How I solved my Home Wifi Issues
Sublimation is still growing in the garment decorating world and I really don’t see it slowing down anytime soon. As I mentioned in a recent Impressions article, the consumers and the retailers are demanding a faster turnaround time and smaller minimum order amounts. With the wider range of polyester fabrics available today, as compared to […]Read More Maximizing Your Profit by Choosing Sublimation
Sublimation as a process can be somewhat interpretive and there are at times many ways you can get from point A to point B and still make a product that could be salable But just because you can do it one way, does not mean that ultimately that is the best way to do it and in the long run […]Read More 5 Best Practices of a Good Sublimation Professional
Standard operating procedures are in a simple term a guardrail for doing the work that needs to be done in your business day to day. The standard operating procedure (SOP) documentation is just a tool that allows owners and managers to continue to focus on improving the business and allows the employees to feel confident to […]Read More Admitting you Need a Standard Operating Procedure Doesn’t Have To Be Hard