Becoming your Customers Singular Supplier; Not a Commodity

Let’s kick this off with some strategies for making yourself a singular supplier to your customers and keep yourself out of the dreaded commodity world. I know we have all been told “I can get this from your competitor cheaper” and if your only reply is to lower your price, you have fallen into the […]

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What are the best ways to market your business?

Best Ways to Market your Business

Marketing today is much different than it was even 15 to 20 years ago when I got started in this industry. If you were trying to find new customers in 2000 we might have talked about print advertising, direct mail and radio ads. We might have been mentioning email marketing, but at that point, people […]

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Maximizing Your Profit by Choosing Sublimation

WallBangers Sublimation Jerseys

Sublimation is still growing in the garment decorating world and I really don’t see it slowing down anytime soon. As I mentioned in a recent Impressions article, the consumers and the retailers are demanding a faster turnaround time and smaller minimum order amounts. With the wider range of polyester fabrics available today, as compared to […]

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5 Best Practices of a Good Sublimation Professional

Sublimation as a process can be somewhat interpretive and there are at times many ways you can get from point A to point B and still make a product that could be salable  But just because you can do it one way, does not mean that ultimately that is the best way to do it and in the long run […]

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Admitting you Need a Standard Operating Procedure Doesn’t Have To Be Hard

Standard operating procedures are in a simple term a guardrail for doing the work that needs to be done in your business day to day. The standard operating procedure (SOP) documentation is just a tool that allows owners and managers to continue to focus on improving the business and allows the employees to feel confident to […]

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February 26, 2018

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